From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand.
Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on
But the individuals and companies who are serious about personal branding know that having their own blog is one of the best ways to take their brand to the next level.
Blogging is a key component of every strong content marketing strategy.
Its a way to connect with existing customers and fans. Its a way to attract new customers and new followers. And its a way to increase sales and ROI.
If your content strategy doesnt already include blogging, it should and the time to start is now.
Here are just some of the ways you can elevate your personal brand tenfold through blogging.
Blogging Is a More Powerful Tool Than You May Think
Back in the 90s, when blogging first began, most blogs were merely online diaries where individuals shared their personal thoughts, feelings, and experiences. By the mid-2000s, sites like Huffington Post and BuzzFeed started melding the art of blogging with journalism.
Some people read blogs for entertainment, while others didnt quite see the value of it and sort of poo-pooed it as a waste of time.
But now, the entire perception of blogging is quite different.
Whether youre into fashion, photography, tech, medicine, or SEO, you can find thousands of blogs about every topic imaginable. Data shows that as of January 2022, there areover 570 million blogson the internet. (Not even kidding!)
Like it or not, blogging has become one of the most powerful tools for brand building and conducting online sales.
And we are BIG fans.
Blogging is a way to buildbrand awareness, drive traffic to your site, andincrease sales. Its also a way to position yourself as an expert on a given subject expertise that can turn you into a power player in your specific industry or niche.
But not all blogs are created equal.
There are four main types of blogs that can help you scale your business and grow your brand:
- Awareness Content
- Thought Leadership Content
- Sales Centric Content
- Pillar Pages
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