What is personal branding?
Personal branding is what shapes the perception of an individual in the eyes of the public. Personal branding is all about building your reputation, creating an image of yourself for the outside world and marketing yourself as an individual. Essentially, your personal brand is the story that’s told about you when you’re not in the room.
It may feel a bit uncomfortable to think of yourself as a brand. But the truth is that everyone already has a personal brand. What do people say about your work? What adjectives do they use to describe you? Are they positive or critical?
Your story is also being told online. What’s being said about you in the virtual space? You have a choice to actively manage your brand or leave it to chance.
Building a personal brand intentionally will allow you to tell your story as you want it to be told, to establish yourself as an expert and leader in your field and to connect with your customers and clients beyond your products and services alone.
Personal brand examples
There are some characters in the world of business who are larger than life. They’ve mastered the art of personal branding and they know exactly who they are and what makes them unique.
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